Vi (Vodafone Idea) on Monday introduced its partnership with Hungama Digital Media Entertainment to launch its premium video on demand (PVoD) service on the Vi Movies and TV app. With the brand new tie up, Vi subscribers will have the ability to lease a film for 48 hours. The Vi Movies and TV app additionally comes with the choice to solid motion pictures to a big display. This signifies that other than watching motion pictures beneath the pay-per-view mannequin on smartphones, Vi clients can watch their favorite titles on their TVs.
As a results of the most recent improvement, telecom subscribers on the Vi community will get entry to over 380 film titles. These embody some of the standard sci-fi motion pictures of 2020, Tenet, that bought launched in theatres globally in August and arrived in India in December.
In addition to extremely acclaimed English titles, the PVoD service supplied by Vi and Hungama will deliver motion pictures in three Indian languages, particularly Hindi, Tamil, and Telugu. Tenet — together with different standard motion pictures of 2020 — can be obtainable at Rs. 120 for 48 hours. However, different motion pictures can be obtainable at Rs. 60.
The PVoD mannequin can be obtainable alongside the present leisure choices featured on the Vi Movies and TV app. However, these choices, not like the most recent mannequin, can be found for free as per the recharge packs or postpaid plans opted by Vi clients.
“With the opening of the economy and entertainment business, new content consumption models are emerging that allow users to watch single content for a specific price. Our innovative and partnership led content strategy has helped us adopt a telco-first approach for content monetisation in this hugely untapped market,” mentioned Vi CMO Avneesh Khosla in a ready assertion. “We look forward to working with like-minded partners like Hungama Digital, to grow this segment.”
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