Spotify is leaping on the “Stories” bandwagon with Spotify Clips. At its online-only Stream On occasion on Monday, Spotify introduced Spotify Clips — à la Snapchat and Instagram Stories — that will probably be accessible on Spotify artist pages, and can permit them to join with followers in a brand new approach. The ever-expanding rollout of “Stories” (an ephemeral approach to share pictures and movies, often for 24 hours) throughout platforms has grow to be a little bit of working joke — it is even accessible on LinkedIn (why?) — and it is solely pure / inevitable that Spotify would need to get into “Stories” as nicely. Spotify Clips is at present in testing.
Of course, in contrast to different platforms, Spotify Clips will behave very otherwise — it will not be accessible to everybody for one. Listeners, individuals such as you and me, will not get to share their very own “Stories”. Instead, solely choose creators with a Spotify for Artists web page will probably be in a position to add pictures and movies to Spotify Clips. Alongside the Stream On occasion, Spotify introduced that over 10,000 Indian artists have claimed their Spotify for Artists profiles because the world’s greatest music subscription service launched within the South Asian market two years in the past.
“Stories” have been primarily to rising platforms’ day by day lively customers, with Instagram revealing in 2019 that 500 million customers take a look at Instagram Stories on daily basis. This raises an attention-grabbing level: why would followers not simply sustain with their favorite artists on Instagram, the place they already are, as an alternative of opening one other app? Maybe if there’s unique content material. Spotify will hope that artists do this — driving individuals to come to Spotify Clips, and keep afterwards to play some songs.
Spotify now has greater than 345 million month-to-month lively customers and over 155 million paid subscribers around the globe, the Sweden-headquartered music big introduced earlier in February.